Q4

Evaluation

Q4: Who would be the audience for your product?

My target audience would be Males ages 17-21 but I would also like to target a female audience.

I have chosen this target audience because in my research I found that more successful indie magazines are purchased by males. Whereas if my magazine was a pop magazine, it would stereotypically be bought by females.

My age group is 17-21 as this is the age when teenagers begin to get part time jobs and more money to spend, after the age of 21 it is very stereotypical that this is when people may begin to get full time jobs, a flat/house, a car or more bills to pay. So within this age gap are teenagers with spare money but no monetary commitments, and therefore will be able to buy the magazine.

I have created a reader profile to help me relate to my target audience by seeing what sort of stuff they like outside of magazines, this will enable myself to use more colloquial language with the audience and push for certain advertisements.